The text is devoted to the problem of social inequalities created by the fact of unequal participation in language resources."Gutenberg Galaxy" created social inequalities by setting a caesura between the reader Upholstered Twin Bed and the author.Scientism limits the ability of lay people to understand specialized scientific knowledge.The participation in the language of actors and spectator of social life also has a different character.Assuming that the human anthropological challenge is the Gun Holsters striving for optimal adaptation (D.
Hoffman), social communication and adaptation take place in the space of language.As components of language, metaphors enable such an individual meeting.Mid-range metaphors play a special role here.